Our Vision

We believe in...


...being kind to the people 🌱

Studies have shown that kindness and empathy towards others help reducing stress, anxiety and, even, depression. One act of kindness is sufficient to boost feel-good hormones such as serotonin, the neurotransmitter responsible for feelings of satisfaction and wellbeing. These hormones contribute towards a calmer, healthier and happier state of mind [1-3]. 

Our priority is to help you achieving your best mental and physical shape. We have created these products in the most genuine and big-hearted way, as we truly care about you and your health.



...being kind to the body 🌱

The majority of food companies add natural flavours in their products. Whether or not these added flavours are harmless, we unfortunately do not know. The Environmental Working Group reports that natural flavours are chemical mixtures often more complex than artificial flavours. They state that "natural flavours still contain solvents, emulsifiers and preservatives which are lumped into the category of "incidental additives" and are not required to be disclosed by food manufacturers" [4-6]. 

We created Seedling to offer a product free from unknown and misleading substances. Our products are made with nothing more than just a few high quality, naturally sourced real ingredients, clearly listed on their labels. All what you need to sustain a healthy diet.



The majority of plant-based protein powders contain measurable levels of heavy metals such as lead, cadmium, arsenic and mercury, often above health-based guidelines. As heavy metals are naturally present in the soil, it would be very difficult to create a system where protein powders contained absolutely no traces of them. It is, however, each and every company’s responsibility to check on their products and make sure that they do not have the potential to cause any harm. According to the non-profit organisation Clean Label Project, as well as others such as the Ellipse Analytics in Denver, there are only a few very clean protein supplements in the market, and this certainly proves, to the companies with high levels of heavy metals, that it is possible to do better [7-10].

Our priority is to cherish your wellbeing and health. To do so, we have double tested our final products for heavy metals. We are proud and confident to claim that our protein powders are very clean and safe to consume on a daily basis.



...being kind to the environment 🌱

Much of the planet is swimming in discarded plastic, which is harming animal and human health. Single-use plastics account for approx. 40% of the plastic produced every year. Many of these products, such as plastic scoops and protein packaging, have a very short lifespan but persist in the environment for hundreds of years, leading to enormous damage [11, 12]. 

We use brown recycled paper packaging, FSC certified uncoated paper labels and reusable wooden scoops to reduce the impact on our precious planet. Our wooden scoop is free with the first purchase. We strongly encourage you to keep and reuse it to reduce waste and plastic pollution. Be aware now for a better future! 




  1. Medicine, D.o.S. Benefits of Sleep. Available from: http://healthysleep.med.harvard.edu/healthy/matters/benefits-of-sleep
  2. Channel, B.H. Physical activity - it's important. 2020; Available from: https://www.betterhealth.vic.gov.au/health/healthyliving/physical-activity-its-important
  3. Strong relationships, strong health. 2020; Available from: https://www.betterhealth.vic.gov.au/health/healthyliving/Strong-relationships-strong-health
  4. Additives 2019; Available from: https://www.foodstandards.gov.au/consumer/additives/additiveoverview/Pages/default.aspx
  5. Andrews, D., Rate Your Plate Series: Natural vs. Artificial Flavors. Ewg, 2014
  6. Lempert, P., Food Q&A: Just what is ‘natural’ flavoring? Today, 2004
  7. Project, C.L., Protein powder infographic. 2018
  8. Project, C.L. Protein Powder. 2018; Available from: https://cleanlabelproject.org/protein-powder-white-paper/
  9. Publishing, H.H. The hidden dangers of protein powdersThey may contain added sugar, calories, or even toxic chemicals. 2018; Available from: https://www.health.harvard.edu/staying-healthy/the-hidden-dangers-of-protein-powders
  10. Reports, C. Investigation: Tests Reveal Contaminants in Many Protein Drinks. 2010; Available from: https://www.consumerreports.org/media-room/press-releases/2010/06/investigation-tests-reveal-contaminants-in-many-protein-drinks/
  11. FSC. FSC certification. Available from: https://au.fsc.org/en-au/for-business/fsc-certification#:~:text=FSC%20has%20a%20global%20forest,forests%20in%20a%20responsible%20way
  12. Parker, L., The world's plastic pollution crisis explained. National Goeographic, 2019